It's a Journey, So Get Started Now!
Julia Stegman, Vice President, Research, Service Revenue Generation - TIA
October 2013

Service Disciplines:Education Services, Field Services, Managed Services, Professional Services, Service Revenue Generation, Support Services

Functional Areas:Engineering, Finance, Human Resources, Marketing, Operations, Partner Management, Sales, Service Delivery, Strategy, Training

Keywords: Service Revenue Generation, Business for Business, Outcome-Based Services, Service delivery, Strategy, operations, Product Adoption, Consumption Analytics, SaaS

This paper summarizes the critical capabilities that technology companies need to build or enhance in order to effectively make the transition to a Level 3 or Level 4 Supplier, as stated in the book, B4B.